dinsdag 4 maart 2014

the future of retail: experience-shopping, hangouts and showcase articles

#retail3,0 Fase 3: 
experience-shopping, hangouts and showcase articles





Retailers begin to realise that it would be better for the smartshopping customer to collect their purchased goods at the collection counter. This implies that only one or two items of the same article suffice in the shop and that the rest can remain in the stock room.
This would mean a rearrangement of the available space, but also created a search in new ways to offer the customer added value of shopping in a physical location.
Retailers agree that shopping should be more of an experience than it has ever been before, in order to keep customers for longer period of time in their shop. The added value of a shop would be that you are able to touch, feel, play, work with the article. Because this is not something that you can do while online shopping. With online shopping one cannot feel the fabric of the clothes, one cannot try before buy,..
Retailers will take the items out of the package, so that the customer can touch, try, play, experiment.DIY- stores become TIY-stores, Try It Yourselves stores where customers can test the appliances before they buy. No more bad buys,
Other retailers seek added value in offering the newest games to play and are opening coffee shops, bars, restaurants and other amenities within the premises of their shops. Shops become hangouts.


New #r3,0 concept shops are born:


Niche©: based on the concept of affiliate marketing of the internet. Niche© showcases items of independent designers, small webshops, exotic fashion shops, niche stores and such, from all over the world, as an alternative to the big fashion chains. At Niche© you can try things on, mix items of different collections and have them collected at a later point in time. Niche© earns a commission. For the niche suppliers this is also favorable because they reach a larger client base, They can also save on delivery costs, since they can make combined shipping to the Niche© store, instead sending multiple smaller parcels to multiple client addresses. And people are happy with this concept because now they discover new fashion, design, art, accessories, which they can try or see with their own eyes before they buy. Furthermore, the range is so different from what the high street multinationals corporations are offering and is constantly changing.


Realbay® , brings Ebay back to the real world. Privatepersonsand businesses alike can offer their items for auction in the Realbay® stores. There they will be displayed. Through the realbay® store application customers can bid on the items. When they win the bid, they can take the item home.
The success of Realbay® is its short bidding period, which is often less than 12 hours and the numerous in-shop amenities like the coffee-bar, different kinds of restaurants, gambling machines. The inventors of Realbay® really found a way to keep customers hanging out and consuming for hours.


Coll's© is a mix between a package collection point and a pub also becomes popular. Internet shopping is still huge. After workemployees hop in and hang out at Coll's©, collecting their packages and having some drinks with friends and colleagues.
At Coll's© spin-off Collette's©, with its night-club theme, people mostly collect those packages that they prefer their colleagues not to know about. Naturally it does not take long before this spin-off gets spin-off's of its own. Like Pabette's, througout Europe owned by the Pabo/Beate Uhse group.


PerfectFit® and Tailormate® use a biometric scanning cabin to measure your complete body contours, arm lengths, leg lengths, skin tone, eye colour and much more to offer you clothes and accessories that really perfectly fit. They complete change the size standards and come up with a range of dozens of sizes. PerfectFit® works with stock items, whereas Tailormate® is a tailor (order and collect later).















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