experience-shopping, hangouts and showcase articles
Retailers begin to realise that it
would be better for the smartshopping customer to collect their
purchased goods at the collection counter. This implies that only one
or two items of the same article suffice in the shop and that the
rest can remain in the stock room.
This would mean a rearrangement of
the available space, but also created a search in new ways to offer
the customer added value of shopping in a physical location.
Retailers agree that shopping
should be more of an experience than it has ever been before, in
order to keep customers for longer period of time in their shop. The
added value of a shop would be that you are able to touch, feel,
play, work with the article. Because this is not something that you
can do while online shopping. With online shopping one cannot feel
the fabric of the clothes, one cannot try before buy,..
Retailers will take the items out
of the package, so that the customer can touch, try, play,
experiment.DIY- stores become TIY-stores, Try It Yourselves stores
where customers can test the appliances before they buy. No more bad
buys,
Other retailers seek added value
in offering the newest games to play and are opening coffee shops,
bars, restaurants and other amenities within the premises of their
shops. Shops become hangouts.
Niche©: based on the
concept of affiliate marketing of the internet. Niche© showcases
items of independent designers, small webshops, exotic fashion shops,
niche stores and such, from all over the world, as an alternative to
the big fashion chains. At Niche© you can try things on, mix items
of different collections and have them collected at a later point in
time. Niche© earns a commission. For the niche suppliers this is
also favorable because they reach a larger client base, They can also
save on delivery costs, since they can make combined shipping to the
Niche© store, instead sending multiple smaller parcels to multiple
client addresses. And people are happy with this concept because now
they discover new fashion, design, art, accessories, which they can
try or see with their own eyes before they buy. Furthermore, the
range is so different from what the high street multinationals
corporations are offering and is constantly changing.
Realbay®
, brings Ebay back to the real world. Privatepersonsand businesses
alike can offer their items for auction in the Realbay®
stores. There they will be displayed. Through the realbay®
store application customers can bid on the items. When they win the
bid, they can take the item home.
The success of Realbay®
is its short bidding period, which is often less than 12 hours and
the numerous in-shop amenities like the coffee-bar, different kinds
of restaurants, gambling machines. The inventors of Realbay®
really found a way to keep customers hanging out and consuming for
hours.
Coll's©
is a mix between a package collection point and a pub
also becomes popular. Internet shopping is still huge. After
workemployees hop in and hang out at Coll's©,
collecting their packages and having some drinks with friends and
colleagues.
At Coll's©
spin-off Collette's©,
with its night-club theme, people mostly collect those
packages that they prefer their colleagues not to know about.
Naturally it does not take long before this spin-off gets spin-off's
of its own. Like Pabette's, througout Europe owned by the
Pabo/Beate Uhse group.
PerfectFit®
and Tailormate®
use a biometric scanning cabin to measure your complete body
contours, arm lengths, leg lengths, skin tone, eye colour and much
more to offer you clothes and accessories that really perfectly fit.
They complete change the size standards and come up with a range of
dozens of sizes. PerfectFit®
works with stock items, whereas Tailormate®
is a tailor (order and collect later).
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