Retail3.0 - Zo weerstaat de winkel de druk van het online shopping

Enkel door de toepassing van retail3.0 concepten zal de fysieke winkel blijven bestaan.

Onlangs bedacht ik het concept van retail3.0 of r3.0. Dit  is een allusie op web 2.0 en web3.0, want als fysieke winkels de druk van internet shopping willen weerstaan en bljvend klanten in hun winkelpunten willen aantrekken moeten ze de voordelen van een fysiek winkelpunt mengen met de voordelen van shoppen op het net. 

Retail 3.0 is ook een allusie op het jaar 2030, want de concepten van retail3.0 dienen tegen 2030 volledig geïmplementeerd zijn in alle welstellende landen. Winkels die dit niet doen zijn gedoemd te verdwijnen.

Intelligent winkelmeubilair, intelligente logistiek en een unieke code voor elk artikel

Retail 3.0 kenmerkt zich in de eerste fase door het streven naar een papierloze winkel, intelligent winkelmeubilair met scan en display functies,  touchscreen displays die verbonden zijn met voorraadsysteem en website,  intelligente logistiek door de uitvinding van de I-pallet en een Unique Item Code.

http://media-marketing-me.blogspot.com/2014/03/the-future-of-retail-retail3.html

Smartshopping, apps en kassaloze winkels

Een tweede evolutie is het smartshoppen , oftewel shoppen met smartphone of tablet in de hand, alomtegenwoordige winkel apps en kassaloze winkels.

http://media-marketing-me.blogspot.com/2014/03/the-future-of-retail-smartshopping.html

Experience shopping, hangouts en nieuw winkelconcepten

Nog terwijl die eerste twee stappen geïmplementeerd worden, pakken slimme winkeliers al uit met een derde evolutie. Klanten worden aangemoedigd lange tijd in de fysieke winkelpunten te blijven.  Winkels worden hangouts en TIY Try It Yourselves stores, plaatsen voor ontspanning en ontdekking.

Uit de fusie van online- en offlineelementen worden nieuwe winkelconcepten geboren.

http://media-marketing-me.blogspot.com/2014/03/the-future-of-retail-experience.html

Nood aan creatieve internet marketing

Dat meer dan 2.000 winkels vorig jaar hun deuren moesten sluiten, verbaast me niks. Ook ik was een slachtoffer van deze trend. De opkomst van de e-commerce zet de traditionele winkels serieus onder druk. ‘Fysieke’ winkels zijn uiteraard nog steeds nodig, maar zijn vaak niet meer mee met de tijd.

Enorme budgetten worden geïnvesteerd in marketing oude stijl. Kiest men toch voor internet marketing dan gebeurt dit vooral door het betalen van agentschappen en bureaus voor de ontwerp en de zoekoptimalisatie van de website/webshop en het plaatsen van advertenties (Search Engine Advertising). Social media en creatieve contentmarketing  is vaak het laatste waar ze aan denken. Vaak begrijpen ze ook de bedoeling van sociale media niet en zetten ze gewoon de emailmarketing op Facebook. Terwijl het zou moeten gaan om de opbouw van een community, fanbase en positieve naambekendheid. 

Winst op korte termijn gaat ten koste van vernieuwing

Winkelketens zijn extreem gefocust op winstcijfers en denken vooral op korte termijn. Op korte termijn zoveel mogelijk winst maken, daar draait het om. Maken ze na een paar jaren minder winst, dan besparen ze op het winkelpersoneel. Maar ze steken niet de hand in eigen boezem, door toe te geven ,dat hun winkelconcept niet meer zo goed werkt. Noch zullen ze toegeven, dat ze de impact van het internetshopping onderschat hebben.

 Praktische tip: investeer in WiFi

Het eerste wat een winkelier moet doen is het installeren van wifi en wifiversterkers.  Een goede wifi-verbinding is cruciaal , niet enke voor  de ontwikkeling van Retail3.0 concepten maar ook voor creatieve marketing met bestaande sociale media zoals Foursquare, Google+ Local of de Checkin op Facebook.

the future of retail: experience-shopping, hangouts and showcase articles

#retail3,0 Fase 3: 
experience-shopping, hangouts and showcase articles

Retailers begin to realise that it would be better for the smartshopping customer to collect their purchased goods at the collection counter. This implies that only one or two items of the same article suffice in the shop and that the rest can remain in the stock room.

This would mean a rearrangement of the available space, but also created a search in new ways to offer the customer added value of shopping in a physical location.

Retailers agree that shopping should be more of an experience than it has ever been before, in order to keep customers for longer period of time in their shop. The added value of a shop would be that you are able to touch, feel, play, work with the article. Because this is not something that you can do while online shopping. With online shopping one cannot feel the fabric of the clothes, one cannot try before buy,..

Retailers will take the items out of the package, so that the customer can touch, try, play, experiment.DIY- stores become TIY-stores, Try It Yourselves stores where customers can test the appliances before they buy. No more bad buys,

Other retailers seek added value in offering the newest games to play and are opening coffee shops, bars, restaurants and other amenities within the premises of their shops. Shops become hangouts.

New #r3,0 concept shops are born:

Niche©: based on the concept of affiliate marketing of the internet. Niche© showcases items of independent designers, small webshops, exotic fashion shops, niche stores and such, from all over the world, as an alternative to the big fashion chains. At Niche© you can try things on, mix items of different collections and have them collected at a later point in time. Niche© earns a commission. For the niche suppliers this is also favorable because they reach a larger client base, They can also save on delivery costs, since they can make combined shipping to the Niche© store, instead sending multiple smaller parcels to multiple client addresses. And people are happy with this concept because now they discover new fashion, design, art, accessories, which they can try or see with their own eyes before they buy. Furthermore, the range is so different from what the high street multinationals corporations are offering and is constantly changing.

Realbay® , brings Ebay back to the real world. Privatepersonsand businesses alike can offer their items for auction in the Realbay® stores. There they will be displayed. Through the realbay® store application customers can bid on the items. When they win the bid, they can take the item home.

The success of Realbay® is its short bidding period, which is often less than 12 hours and the numerous in-shop amenities like the coffee-bar, different kinds of restaurants, gambling machines. The inventors of Realbay® really found a way to keep customers hanging out and consuming for hours.

Coll's© is a mix between a package collection point and a pub also becomes popular. Internet shopping is still huge. After workemployees hop in and hang out at Coll's©, collecting their packages and having some drinks with friends and colleagues.

At Coll's© spin-off Collette's©, with its night-club theme, people mostly collect those packages that they prefer their colleagues not to know about. Naturally it does not take long before this spin-off gets spin-off's of its own. Like Pabette's, througout Europe owned by the Pabo/Beate Uhse group.

PerfectFit® and Tailormate® use a biometric scanning cabin to measure your complete body contours, arm lengths, leg lengths, skin tone, eye colour and much more to offer you clothes and accessories that really perfectly fit. They complete change the size standards and come up with a range of dozens of sizes. PerfectFit® works with stock items, whereas Tailormate® is a tailor (order and collect later).

the future of retail: smartshopping

#retail3.0 Fase 2: smartphone shopping and no need for cash

Smartshopping is shopping with the smartphone/I-phone/windowsphone/tablet/I-pad in a fysical retail location. It brings the prinicples of online shopping to the physical retail location (for example the local supermarket)

Through the I-revolution the customer has already become acquainted with aspects of smartshopping. The display screens of the intelligent store furniture has given the customer not only information about the price of the product, but has also given him product information, reviews, tutorials, price comparisons,etc...

Now retailers go a step further, by removing all cash registers and allowing shopping only through smart mobile device

On entry of the shop an app will automatically download onto the smart mobile device. This will allow the customer to scan, browse through information and recommendations of the product, make an online shopping list, an electronic shopping cart and pay with a secured electronic payment program. Just like online shopping. With the difference that you can take the products with you instead of having to wait on them to be delivered.

The future of retail: (#retail3.0) Fase 1: the I-revolution: Intelligent Shop Furniture, Intelligent Logistics Units and the Unique Item Code

The future of retail:

(#retail3.0) Fase 1: the I-revolution: Intelligent Shop Furniture, Intelligent Logistics Units and the Unique Item Code

The installation of intelligent shop furniture with built-in scan functionality and touchscreen displays will lead to a paperless and printerless shop, a decrease in staff , a complete realtime inventory system and an effective crime prevention system. And furthermore retailers will not need to invest in expensive hand-held scanners anymore.

intelligent shop furniture:

This idea of intelligent shop furniture came to me when I was in the local public library. There they have installed a very clever inventory system, with an intelligent scanning bookcase for returning materials and scanplates for lending materials. When you bring back your books, comic books etc you just have to place it in a this intelligent bookcase which invisibly scans your returned articles. From the outside it looks like an ordinary bookcase and the scanning is 'invisible' (no red laser) and doesn't require direct contact , only proximity with the article that has to be scanned. On the screen you can see the scan results.

This is a similar technology as the scanplates used in cash registers, Only here they seemed to have improved on scanning strength, scanning angle and cloaking.

So you have furniture which scans articles and a display which gives you the details of the scanned articles.

With an upgrade in functionality, this existing technology can easily be transferred to a physical shopping location.

Shop racks are also but furniture with displays (the paper shelf price-labels being the displays).

Do you have any idea how much paper, printerink (which cost more than gold) and how many hours are spend on putting price-labels in the shelf-strips alone?

And do you have any idea how many mistakes are made during this process?

And how many labels you have to reprint in another format than the suggested batch format?

Where I used to work we had 6 types of price-label format, I spent alot time filtring out articles from a large data batch to reprint in another label format. I also often used to threw away half of the labels because they were printed in the wrong label-format.

Keep also in mind that in many stores this is daily routine.

And also that the printing mostly isn't done on professional printing presses but on office printers which regularly malfunction because an adhesive price-label gets stuck on the toner.

In short, the current system of price display is labour intensive, costly on paper and ink, and frustrating for staff. Furthermore the system doesn't give realtime pricing information and leaves room for human error (wrong price, old price).

Imagine what a intelligent store furniture could do for your shop? The #I-rack, The #I-shelf, The #I-display cabinet.

Just picture this: store shelves with small smartphone screens instead of those old-fashioned paper price-labels, And with the ability to scan every article on the shelf and synched with the inventory system (for instance Navision), cash registry system and the company's website.

Intelligent logistics units

The system would be able to keep a real time inventory. The system kows when an article is taken on or off a shelf and which and how mant articles are on a specific location at a specific time.

The displays would have the same touch and slide functionality as a smartphone or tablet. You would not only be able to see the price. But you would also be able to look up more information about the product, product reviews, tutorials, price comparison,....

But why stop at the shop furniture. The inventory will not be complete if you don't include the stockroom, logistics and warehouse.

Warehouse racks will be equiped with #I-plates which scan and display just like the intelligent furniture inside the store.

Logistics will be equiped with pallet-sized #I-plates to lay on the existing wooden pallets, and #I-boxes.

Those intelligent devices will scan accurately what is on or in it and display the information in the integrated or fixed-on screen.

There will be a revolution in logistics and transports with the invention of the box-shaped #I-pallet, which will replace the wooden pallets as a standard for transportaton. The box-shape will make this pallet easily stackable, Just like plastic beer crates. In a container you can stack 2 I-pallets on top of eachother, but ofcourse one can stack them much higher than that. Stacks of 6 I-pallets will become a common sight. Since, the pallet accurately displays the content, the sender and the destination there will be no need for freight manifests or other content-related papers,

Manufacturers will come up with 'applications' for the I-pallet, Like different kinds of slide-in I-pallet compartmenting systems, weight scales, temperature control, hermetic sealing, I-padding liners... So the #I-pallet can be used for transporting any kind of material: bulk, liquids, fragile material.

There will be no need of an entire controlling department. All you need is one person to manage and supervise the logistics movements.

There will be no need for papers, printers or that costly anual inventory control that drives everybody nuts.

No need for shop-assistants running about with stock outprints which they manually have to recount.

No need for those expensive unreliabe hand-held scanners, that you have to replace with a newer model every 5 years.

Unique Item Code

To make the whole system more comprehensive and to insure maximum tracability and minimum risk of theft ingeneers will come up with a Unique Item Code that will replace or complete the existing bar- and qr-codes.

Every item will have its unique code and can be traced back from the buyer to the shop to the wholesaler all the way back to the factory, With 'hot' items, not only the package but also the item itself will carry this Unique Item Code.

Advocates of the paperless society urge ingeneers also to develop a data imprintable/data eraseable transport patch for courriers. So there we be no need anymore for paper stickers on cardboard boxes. I, however this a piece of technology that will take a few more years to develop.